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Our design philosophy is rooted in apparel that exudes elegant refinement and casual luxury. Clean lines, soft structure, crisp colour, graphic prints and playful sophistication are the signature of our label.Our girl is classy and sophisticated with refined personal style and a dash of quirky charm. She is curious about the future and respectful of the past. She is... EMILY LOVELOCK.
Our storyCommitmentsSS26
Dolce Far Niente
EMILY Lovelock's Summer'26 collection, Dolce Far Niente, is a love letter to the effortless elegance of Positano, Italy. Inspired by the sun-drenched Amalfi Coast, thecollectioncaptures the art of savoring life's simple pleasures- breezy afternoons, seaside hues, and the carefree charm of Mediterranean summers.
A blend of romantic prints, relaxed tailoring, quirky embroidery and a palette of citrus tones, vibrant florals and ocean blues evoke the beauty of Positano's cliffside vistas and bougainvillea-lined streets.
Our summercollectionembodies the joy of slowing down, embracing spontaneity, and indulging in the sweetness of doing nothing.
#morelovefromemilylovelock
MORE LOVE FROM EMILY LOVELOCK
The Emily Lovelock Cathy Tee in black will soon become a wardrobe favourite. This soft 100% cotton tee is designed with a relaxed boxy fit, making it perfect for teaming with jeans or tucking into skirts this season. The print is accentuated with a row embroidery rhinestones.
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#happyhandsmakehappyclothes
EMILY'S LOUNGE
SIGNATURE PRINTS
Every graphic print is custom-developed, often featuring hand-drawn floral, geometric, or whimsical motifs that give the clothing a "one-of-a-kind" feel.
TESTIMONIALS
My 14-year-old daughter and I love your designs and clothes.I just got myself a lovely Emily Lovelock blouse and matching skirt for when the weather turns nice again. My daughter says that when her brother gets married (erm not any time soon… he is 23 but she is desperate for him to get married! :D), that she wants you to design the dress that she is going to wear for his wedding!! We find your clothes suit our taste and style, they are so modest yet so in fashion and unique.
We both love your incredible clothing. We love your prints too. You are amazing!
Caroline M.
“ Ever since I came up on my first item designed by Emily Lovelock, I knew there would be something special about this brand.I wasn't wrong, as each new collection always has unique designs and colours that never fail to impress. As a returning customer, it's lovely to see that each collection is never the same as the last. I admire each individual piece and look at it asa piece of art, as it's much more than justbeautiful clothes alone. Emily Lovelock is my go-to brand, and I am looking forward to all new collections to come in the future. ”
Lana D
“ Whenever I wear Emily Lovelock true love & fun radiate from my heart. I always feel fabulous & so alive, as do those around me! I've never been asked so often about my dress! The Emily Lovelock Team are very special & I feel very proud to be on their journey of love & creativity at this time in life.
A truly special brand. I'm officially Emily in Love! ”
Karen J
About us
From A to Z
Commitment
Our commitment is rooted in a "fashion with a purpose" philosophy, focusing on social responsibility, ethical manufacturing, and the empowerment of women.
Sustainable
We use ethically sourced natural and sustainable fabrics such as GOTS certified organic cotton, linen, viscose, modal EcoVero, wool blends, tencel, silks etc.
We make sure our suppliers meet ethical business standards, and ensure that everyone associated with Emily Lovelock has fair wages, safe working conditions and respect.
EMILY CARES
Ninety percent of our team at our in-house production facility comprises underprivileged women, whom we train and support in providing
equal opportunity.
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